1.1. Mission of
To serve and advice to the best of AHBs ability and knowledge, to Seller
Clients, Buyer Clients, Investors, other AHBs, Independent Agents, Suppliers
and Third-Parties, within a Global Market but with a Local savoir-faire, a
GLOCAL professional attitude.
1.2.Reasons for a GHBA Code Of Professional
Our financial success depends on maintaining good
relationships with our Clients and obtaining a constant excellent reputation.
The business of Hotel Brokerage, with very important
transactions, is normally based on relationships of trust and co-operation, so
the need to behave in an honest and ethical attitude is extremely important.
Consequently, it makes sense to base our modus operandi on a serious commitment
and to abide by a COPE thus giving a guarantee to our Prospects, Clients,
Colleagues, Suppliers and Third-Parties.
When completing a transaction, AHBs are placed in a
position of trust. Clients rely on their professional competence, diligence,
expertise, fairness, honesty, integrity, knowledge, service and skills.
Thus, the purpose of this COPE is to establish and
maintain public confidence in the ability, honesty, integrity and
professionalism of Hotel Brokers affiliated to the GHBA
It will contribute to the continued development of a
mutually beneficial relationship among all AHBs.
This COPE outlines the accepted standard
of conduct for all AHBs, but it does not attempt to cover every possible
ethical and professional issue that may arise in our GHBA business. It does
describe the basic principles and standards that should guide the conduct of
AHBs are recommended to follow their
professional best judgement when facing any sensitive situation, avoiding any
activities that may even look improper, since all their actions will reflect on
the GHBA as a whole. The collective success depends to a great extent on the
general attitude of AHBs.
the COPE is a condition for continuing to receive the Facilities & Benefits
of the GHBA
of the COPE
1.3.1. This COPE has
been prepared and adopted by the GHBA and it is intended to promote the ethical
and professional operation of Alliance.
1.3.2. The GHBA’s COPE recognizes the measure of professionalism and
defines the high standards of performance offered in all our transactions.
1.3.3. The acceptance
of an AHB of the GHBA symbolizes a commitment and aiming to the following
professional conducts and achievements:
Ability in Hotel Brokerage Service.
Accurate, Complete, Factual, Independent, Impartial,
Objective, Reliable, and Verifiable information.
Competent & Skill Service.
Conscientious & Courteous Service.
Consistent Quality Service.
Ethical Behaviour: Equitable, Honourable, Just, Moral
& Truthful Attitude.
18.104.22.168. Honesty and
Integrity in Business Dealings.
22.214.171.124. Open, Respectful
& Tolerant Dialogue.
Accountability through Compliance with GHBA’s COPE
1.3.4. AHBs are bound
by the provisions of this COPE, have pledged adherence to the COPE and promise
to abide by such provisions and observe the spirit of this COPE in all of their
1.3.5. This COPE covers
the conduct of all AHBs in connection with transactions in general and dealings
with Prospects, Clients, other AHBs, Independent Agents, Suppliers and